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WHAT WE DO
We connect your business goals to every marketing activity and spend, driving the most efficient go-to-market (GTM) strategy forward.
We are a small but mighty team of marketing professionals that have spent the last 15+ years scaling b2b tech businesses. When we say professionals, we mean the best of the best across the whole marketing spectrum; CMOs, marketing generalists, brand strategists, digital marketers, coms professionals and more.
Over the years, we’ve partnered with brilliant innovators and bold founders to build and grow high-impact marketing functions from the ground up.
It hasn’t always been smooth sailing and we’ve got the battle scars to prove it. But that’s exactly what makes us valuable, we’ve learned the hard lessons so you don’t have to.
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35+
Clients helped
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What drives us is a passion for helping companies build smart, effective go-to-market plans that fuel real, sustainable growth.
“I have had the pleasure of working with Maria for several years, both as an in-house Marketing leader, and as a Fractional CMO. She has the drive and energy like nobody else, and I have witnessed several times how her input has driven GTM scalability in a business, across multiple sectors. She has added real value to the IQ portfolio over the years, and I can’t recommend her highly enough for anyone looking to scale their Marketing function”.
Kerry Baldwin, Managing Partner IQ Capital
“Maria and her team came into the business at a time when we needed to focus our GTM efforts, and start to drive the right initiatives to meet our 2024 revenue targets. Not only are they a pleasure to work with, their experience brought real clarity to our GTM planning and messaging. As a result, we are now in a much stronger position with rolling out our product, and I can strongly recommend anyone planning to bring a new or existing (tech) product to market to work with them”.
Gerald Frith, Co-founder / Entrepreneur in Residence, Outpace
“We have just finished a GTM strategy and UVP project with Maria and her team, and we are very pleased with the results. Maria’s clarity on strategic direction, combined with a creative mindset, has given us a straightforward plan on how to bring our Marcom platform to market. The work has led to both informed board conversation and a 12 month plan for the Marketing team to execute on”.
Suzy Jordan, COO, MediaLab (Apollo)
“We have had the pleasure of working with Maria on and off for the last two years, bringing her into the various stages of our business as we scale. Maria’s high-energy personality would benefit any team she gets involved with. As our interim CMO, she has overseen both recruitment and setting up a new Marketing function. Maria has also participated in Leadership team meetings and helped drive the wider direction of the GTM. Her creative and tactical planning is impressive, and the ABM campaigns have resulted in high quality demand in our key markets.
David Rajan, CEO, Opteran
“Maria has been supporting our marketing efforts for nearly two years now, and her attention to detail combined with a strategic mindset have made her a real asset to us on our growth journey. Maria has been supporting, and directly managed, some critical activities, including our EV launch. She has consistently delivered all projects on a very high level”.
Sai Shivareddy, CEO & founder Nyobolt
"Working with Maria and her team has had a significant impact on our company's marketing efforts. She has enhanced our overall structure, strategy, and effectiveness. Her expertise has been key in refining our positioning and messaging, as well as helping us develop a structured marketing plan and budget. This has resulted in more focused efforts and a clearer reporting structure, allowing our team to work more efficiently and make informed decisions."
Chiraz Ennacuer, CEO, Corrosion Radar